SAM WATSON | CONTENT DESIGN CONSULTANT
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Content Strategy
I can work as an extension to your team, as and when you need me. You'll find me:

* reviewing your communication strategies
* creating target driven campaigns
* helping grow you or your organisation's visual presence
* advising on your media crisis management
* conducting content reviews

Contact me to discuss how I can help improve your communications to grow your audience.

My clients have included:
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 Pro bono (via Cranfield Trust as a content design and comms consultant)

​Challenge: Redevelop Hoxton Health's website to reach audiences and raise the organisation's profile.

What was achieved: 
  • led sessions with service users and staff to understand service user needs
  • carried out a content strategy session to look at how to engage current users and encourage new users
  • supported and advised on the redevelopment of the new website.
  • advised on how to use media to raise the organisation's profile

My portfolio is available upon request.

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Challenge: Client sought to improve the organisation's visual presence and develop news site

What was achieved: 
  • engaged and improved relationships with local and national press
  • reviewed CEO articles to national blogs
  • wrote various news stories 
  • reviewed page engagement and identified content improvements
  • carried out user questionnaires to identify user needs
  • ran monthly reviews on content and engagement for ongoing improvements

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Contract assignment

​Challenge: Client sought to increase visual presence in the third sector

What was achieved:
  • ​carried out reviews of all content on website and e-newsletter
  • produced a content  and communications strategy and style guide
  • used data insights from user research to improve the user experience 

​© Sam Watson 2019. ALL RIGHTS RESERVED.
  • Home
  • Content Design
  • Content Strategy
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  • Pepper Art Co.
  • Contact