Content Strategy

I can work as an extension to your team, as and when you need me. You'll find me:

* reviewing your communication strategies
* creating target driven campaigns
* helping grow you or your organisation's visual presence
* advising on your media crisis management
* conducting content reviews

Contact me to discuss how I can help improve your communications to grow your audience.

My clients have included:

 Pro bono (via Cranfield Trust as a content design and comms consultant)

​Challenge: Redevelop Hoxton Health's website to reach audiences and raise the organisation's profile.

What was achieved: 

• led sessions with service users and staff to understand service user needs
• carried out a content strategy session to look at how to engage current users and encourage new users
• supported and advised on the redevelopment of the new website.
• advised on how to use media to raise the organisation's profile

My portfolio is available upon request.

---

Challenge: Client sought to improve the organisation's visual presence and develop news site

What was achieved: 

• engaged and improved relationships with local and national press
• reviewed CEO articles to national blogs
• wrote various news stories 
• reviewed page engagement and identified content improvements
• carried out user questionnaires to identify user needs
• ran monthly reviews on content and engagement for ongoing improvements

---

Contract assignment

​Challenge: Client sought to increase visual presence in the third sector

What was achieved:

• ​carried out reviews of all content on website and e-newsletter
• produced a content  and communications strategy and style guide
• used data insights from user research to improve the user experience